Saturday, March 21, 2009

Givenchy fashion photography




Here is a set of very impressive photographs by Steven Meisel and Craig McDean.

On the screen is Photographer Inez van Lamsweerde, often partnered with her husband Vinoodh.


Inez appears in the shot with the model, the photo taken by her husband. The photographers are known for interacting with the model and capturing a moment of reality.

This is a larger trend in fashion photography, in order to show less fantasy and more of the natural beauty in this world. Inez recently completed a Before/After series commissioned by Vogue magazine.

The series invited models to arrive at the studio without make up to be photographed. This is deconstruction of the fashion industry, tearing down the constructions of beauty and showing us nothing but reality is necessary. The amazing aspect of these photos is that the natural shots are in almost all instances more powerful and compete with the contrived photo and win our attention.

PersonalIy, I like this "shooting technique" , which shows us the natural face without makeup.

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