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Forecast F/W 2010 COLOR TREND

MY OWN FORECAST F/W 2010 COLOR TREND

For the Givenchy Couture F/W 2010 Couture, I’ve forecasted five colors including three different color schemes.

The first group comprises of mainly black and white with darker overtones
The second group is made of Khaki colors and different shades of brown
The third group is made up of different hues of red(cerise) and purple(lavender).

Now I will explain why I chose these groups of colors as my color
As we all know, Riccard Tisci took over as creative director of Givenchy in 2005. Prior to this, Tisci exhibited his own collection for Milan Fall 2005/2006 Fashion week. During his show, models showed off his collection in front of a large Cross. This shows the heavy influence of his Catholic background.

If seen from afar, traditional Catholic churchs have a very dark overtone to them. The image in most people’s mind of a traditional church is a bright white structure with dark shadows for personal reflection. I believe this affects Tisci subconsciously and reinforces his love of Black and White. He even said in a previous interview, “I like black, I like white. I never like what’s in the middle. And the runway is where I try to transmit this.”

Also Tisci 's personality, the influence of dark romanticism and sensuality
Black and white is furthermore, a long tradition of Givenchy. It has become something of a trademark. Without Black and White there would not be a Givenchy.

Below, I have cut out examples from magazines of what I think Tisci will produce in Fall 2010. This shows how the clothes combine in an Achromatic Color Scheme (Black and White)

The second group of colors I chose was Khaki. Below I have extracted the color families for Givenchy 2005 -2010.

You may have noticed a pattern. Except for the aforementioned Black and White, different shades of beige or Khaki always appear in some way. I believe khaki has always been associated with high fashion. This color is very natural to the eye and is a classic as much as black and white.

The color forecast of the following Fashion information company Promostyl guide, confirms the pantones 876 C, 453 C, 7510 C, 464 C as a 2010 trend.




Texworld and Stahl’s Design World confirm the prescence of 45252 C, 7402 C, 7509 C and 465 C.




I have cut-out combinations of what I believe Tisci have a good chance of appearing in Fall. These Khaki colors appear in a Monochromatic Color scheme.


The last group of reds(cerise) and purples( lavender )come from my own personal observation. Fashion follows a cycle, what was popular in the 60’s may become popular again in the future. I believe it is about time for solid cerise and lavender to come back. From the previous cycles, it seems that classic red appears once every four years.

Another advantage of using reds and purples is the shock value. Givenchy created a lot of talk when he hired a relative unknown designer, Riccardo Tisci, back in 2005. The use of reds and purples can re-create this effect. For the 2009 mens collection, Riccardo made use of shocking pink. So from this we can tell that it is not above him to use very rich colors. Fashion is all about being adventurous, clever use of reds and purples can ensure people have their full attention on Givenchy.

I have once again researched the color forecast of the following fashion information companies:
Promostyl guide, Texworld, Stahl’s Design World. Their forecast confirms the pantones of 170 C, 689 C, 7247 C, 7426 C, 4975 C and 180 C as 2010 trends.





My final collage shows the analogic blending of reds and purples I believe will appear.


MY THOUGHTS:
During this project, I learned a lot about Fashion. I am a magazine addict and love looking at high fashion and pretty girls. However, previously I would not look so closely at the colors. I didn’t know there were technical names for all the combinations or had any idea about the color wheels. I only focused on the fabric, such as the Ruffles or the style of the outfit. After this assignment, I’ve found that colors can really affect a whole collections mood and is a critical part of any fashion design.

Doing snapshots on the street also helped trained my bravery. It was hard trying to choose what was truly ‘fashionable’ as everyone has different taste. Not everyone in my photos may look like a model, however I do think they have found their own style. This project has definitely helped shaped my understanding of fashion. Now I can analyze why the colors purple and yellow work together. I can even explain it to my friend!

Riccardo Tisci Fall 2005

As we have to forecast the color trend of Givenchy in Fall 2010 , which will be designed by Riccardo Tisci, so we better have more understanding about Riccardo Tisci.

Let's looking at his first RTW collection, which was designed for his own ,not Givenchy.

In this collection we can see the traditional Catholic style, such as a full-size wooden cross which is part of the stage decorations and the above collections are really similar to a sister.

Achromatic and Mono-chromatic Color Scheme

Besides black and white which is representing the Achromatic Color Scheme , the use of khaki, beige and ivory are representing the Mono-chromatic color scheme, with very small different in colour hue which is beneficial to keep the whole collection's consistency.

Givenchy Fall 2008-couture

An Analogous color scheme is used for the Reds and Purples

The trademark blacks, whites and khaki colors are present. A neutral color scheme must be employed for this to be a true Givenchy collection after all.

More variations of the Neutral color scheme are employed.

Riccardo in this collection is trying to balance two things -
recognizable signatures and addnig a bit of fantasy into the mix

His theme for Fall 2008 was his then upcoming trip to Peru.
You can easily see the Inca culture influence. There are deep browns and pinks and many exotic outfits in this collection.

I happen to love the cutting on this set of clothes. They range from wide-cut, khaki pants to fitted vests and nice leather jackets.

Achromatic and Triadic Color Scheme

Here we can see Tisic used Achromatic Color Scheme (black and white), he also used pale grey,khaki, and the lavender and shocking pink which are totally highlight the whole collection ,this color family represent Triadic Color Scheme.

Givenchy Fall 2007 - Couture

Varying shades of blue are employed in this example of a Monochromatic scheme.

The different shades of blue give a different effect. The cyan feels light, yet the dark blue gives a feeling of class.

An accented neutral color scheme is employed here. The most obvious example of having the yellow accent the khaki color.

Leopard skin and fur have always been associated with the upper class

Once again, it wouldn't be a Givenchy collection without the neutral colors being present.

In this 2007 Collection, Tisci descided to show some off all different kinds of coats, dresses and fabrics. Backstage, he said "I wanted to show lots of different shapes for all kinds of women."

This was a response to people critizing his "Western Bondage" collection, as people felt it was only wearable by the skinniest and bravest of models.

The collection even included strange outfits such as a Goth mermaid, a full leopard skin outfit, even a one-sleeved spiral-cut dress!

I like this versatility and seeing all these different styles, makes me want to design some creative outfits of my own!

Achromatic and Mono-chromatic Color Scheme

Here we can see Riccardo Tisic used Achromatic Color Scheme (black and white),

He also used dark cobalt, pale khaki, grey ,this color family represent Mono-chromatic Color Scheme.

color family

Givenchy spring 2009 - ready-to-wear

The fashion show seemed to be five or six collections crammed into one, with the Givenchy blouse story ,the cut-out shifts over contrasting lady-bright lace, the tough tailoring with a girdled waist, the bondage bits,the white club dresses doused with crystals, and the denim outfits mixed with black leather and even embellished with flame patterns.

I really must say, as an ardent fan of Tisci’s work at Givenchy,
what really stands out in the collection are the thigh-high leather boots worn with an all-black minidress, the tightest of monochrome print lycra trousers and punky jackets which are requiring serious attitude.

I am also impressed by the uses of lace and the frothy shirts which are perked up with gold bows and diamante brooches in the shape of sheriff's badges. Wow that's really cool!

Achromatic and Triadic Color Scheme

Here we can see Tisic used Achromatic Color Scheme (black and white), he also used cerulean (denim), khaki, light yellow the pale pink which are totally refresh the whole collection ,this color family represent Triadic Color Scheme.