Forecast F/W 2010 COLOR TREND

MY OWN FORECAST F/W 2010 COLOR TREND

For the Givenchy Couture F/W 2010 Couture, I’ve forecasted five colors including three different color schemes.

The first group comprises of mainly black and white with darker overtones
The second group is made of Khaki colors and different shades of brown
The third group is made up of different hues of red(cerise) and purple(lavender).

Now I will explain why I chose these groups of colors as my color
As we all know, Riccard Tisci took over as creative director of Givenchy in 2005. Prior to this, Tisci exhibited his own collection for Milan Fall 2005/2006 Fashion week. During his show, models showed off his collection in front of a large Cross. This shows the heavy influence of his Catholic background.

If seen from afar, traditional Catholic churchs have a very dark overtone to them. The image in most people’s mind of a traditional church is a bright white structure with dark shadows for personal reflection. I believe this affects Tisci subconsciously and reinforces his love of Black and White. He even said in a previous interview, “I like black, I like white. I never like what’s in the middle. And the runway is where I try to transmit this.”

Also Tisci 's personality, the influence of dark romanticism and sensuality
Black and white is furthermore, a long tradition of Givenchy. It has become something of a trademark. Without Black and White there would not be a Givenchy.

Below, I have cut out examples from magazines of what I think Tisci will produce in Fall 2010. This shows how the clothes combine in an Achromatic Color Scheme (Black and White)

The second group of colors I chose was Khaki. Below I have extracted the color families for Givenchy 2005 -2010.

You may have noticed a pattern. Except for the aforementioned Black and White, different shades of beige or Khaki always appear in some way. I believe khaki has always been associated with high fashion. This color is very natural to the eye and is a classic as much as black and white.

The color forecast of the following Fashion information company Promostyl guide, confirms the pantones 876 C, 453 C, 7510 C, 464 C as a 2010 trend.




Texworld and Stahl’s Design World confirm the prescence of 45252 C, 7402 C, 7509 C and 465 C.




I have cut-out combinations of what I believe Tisci have a good chance of appearing in Fall. These Khaki colors appear in a Monochromatic Color scheme.


The last group of reds(cerise) and purples( lavender )come from my own personal observation. Fashion follows a cycle, what was popular in the 60’s may become popular again in the future. I believe it is about time for solid cerise and lavender to come back. From the previous cycles, it seems that classic red appears once every four years.

Another advantage of using reds and purples is the shock value. Givenchy created a lot of talk when he hired a relative unknown designer, Riccardo Tisci, back in 2005. The use of reds and purples can re-create this effect. For the 2009 mens collection, Riccardo made use of shocking pink. So from this we can tell that it is not above him to use very rich colors. Fashion is all about being adventurous, clever use of reds and purples can ensure people have their full attention on Givenchy.

I have once again researched the color forecast of the following fashion information companies:
Promostyl guide, Texworld, Stahl’s Design World. Their forecast confirms the pantones of 170 C, 689 C, 7247 C, 7426 C, 4975 C and 180 C as 2010 trends.





My final collage shows the analogic blending of reds and purples I believe will appear.


MY THOUGHTS:
During this project, I learned a lot about Fashion. I am a magazine addict and love looking at high fashion and pretty girls. However, previously I would not look so closely at the colors. I didn’t know there were technical names for all the combinations or had any idea about the color wheels. I only focused on the fabric, such as the Ruffles or the style of the outfit. After this assignment, I’ve found that colors can really affect a whole collections mood and is a critical part of any fashion design.

Doing snapshots on the street also helped trained my bravery. It was hard trying to choose what was truly ‘fashionable’ as everyone has different taste. Not everyone in my photos may look like a model, however I do think they have found their own style. This project has definitely helped shaped my understanding of fashion. Now I can analyze why the colors purple and yellow work together. I can even explain it to my friend!