Consumers' lifestyles & mass customization

Schoolmate A

Lifestyles -Love shopping and party

-Flexible

-Wide variety

-Exciting

Mass Customization -Fashionable i-phone

-Sony MP3

-Brand name clothes

Color Preferences -Shocking Pink

-Red(rose)

-Light and sharp Colors

Schoolmate B

Lifestyles -Sporty

-Relax

-Love smart casual look

Mass Customization -DC(video)

-Sports wear

-Camera

Color Preferences -Light Blue

-White

-Yellow

Schoolmate C

Lifestyles -Regular and Simple

-Love stay home

-Enjoy family day

-Quite

Mass Customization -Computer(Notebook)

-Camera(Canon)

-Mobile phone

Color preference -White

-Black

-Blue

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Designing a feedback form:

Item Proposed Questions Descriptiors

1 Which color do you wear the most? White & Black

2 What kind of color shirt would give you self-confidence? Black

3 What is the most common color in you wardrobe? White & Blue

4 What color you dislike ? Brown

5 What do you like to do after school ? mini skirt, T-shirt

6 What do you do over the weekend? Shopping, Sing k

7 What kind of hobbies do you have? Playing magic

8 How much would you spend on clothing monthly? $500-1000