Mindmap

Mindmap

Colour forecasting tool>>>>>the first stage of forecasting----data collectionSoft tool: awareness, observation, experimentation,previous knowledge (subjective)Hard tool:statistical analysis, conceptual models, previous data & information(objective)Sourcing data (input): infinite quantity source for inspiration and data collection through awareness and observation>>>>continuous process1.from environment,people,mood,emotion2.previous knowledge, previous season or collection from company3.the trade fairs, colour meeting, proposed colour story4.sample of fabric, paper leaves, photographsThree basic approaches of Data: verbal, visual, using the other senses or emotionalVerbal interpretation: asking, listening, reactions (retailer to consumer)>>in-store interactive systemVisual interpretation:awareness,observation>>sensation ,perception(naturalistic observation in everyday evironment)No control over & more accurate than the guessworkIntuition: view forecasting as a problem to solve and a challengeinspiration: art disciplines, driving fore of creativity, pursuit of new knowledgeAnalysis and interpretation>>>> develop a colour story by throught,reasoning, decision-making (*key process)For a better effect, 'tweaking' adding and taking away of small pieces of data is essentialAssessment and completion: complete the colour range & present the colour story to client or colleagues.Anticipation: anticipating the consumer's or client's acceptance of the colour story, such as mood board, level of acceptance and desirability will be mark.Last stages: compilation of final colour story , presentation final packaging to the clients and establishmentThrough market research and observing sales on high street, the success of the selection will be test.Preception : carious modes of observation and sensationExperience: can affect the preception of a conceptThe industry will benefit from a better understanding of the soft tool in colour forecasting, give the process more credibility and to demystify it.